Who would be the audience for your media project?

Who would be the audience for your media project?

It is important to know who the audience for your film will be. this is because to make a successful product, before beginning production the correct audience for your product must be targeted. by knowing the demographic of your film it will make casting the characters and planning shots much easier as different genders or age groups will be more attracted towards different characters and styles.

Foe our film we desired to target teenagers and people in their early 20s, however we did not want to only target one gender. because we felt that the teenage audience would be the audience that our film caters to we looked at the demographics and feedback for other films in our genre specifically the film "Twilight".
As we saw when we researched other films in our sub-genre it appeared that although males trend towards the vampire film sub-genre females are not far behind, the exception to this was twilight and so we decided to find out what causes this difference.
We assessed the film Twilight as it targeted the same age group as us while still being in the same genre of film(vampire). However while we wished to remain neutral on the point of gender the response for Twilight gave a serious female trend. We attempted to asses Twilight to find what it did correctly for our age group and what we should avoid to keep our film appealing to both genders.

The Film "Twilight" was a film made for a similar age group to the film that we made it also was met with huge success with an opening day of $35.7 million on its opening day. Twilight is different from the majority of the other films in the vampire sub-genre as instead of the action and horror that are common it instead spends a lot of that time developing and building its characters and romance. This focus on story and characters have gained it a huge fan base who are invested in the characters and not only there to see the special effects and action, witch take a much smaller role in the film. Gender roles in twilight follow a very old path of males protecting vulnerable females, this is odd as the vampire sub-genre has often used both the typical stereotype of weak females (usually human) but also mixed in incredibly strong female roles.

Film certificates.

There are two main certificates that apply to horror films and these are 15 and 18. each has its own restrictions and guidelines however this is of set by the advantages of public perception and amount of viewers eligible to see the film.

15. A film that has the 15 rating is very open in terms of horror, language and gore with the only restrictions being of any sadistic or sexual violence.  Along with very open restrictions giving the producers lots of freedom it also allows a much younger audience to view the film.

18. A film with the 18 rating has almost no restrictions as long as it does not break the law and does not endanger the community. although an 18 rating limits a films audience it has almost no restrictions, 18 rated films are also perceived as not childish.

For our film the 15 rating was the most appropriate as an 18 would not allow our target audience to view the film while a rating lower that a 15 would not allow us to contain the required elements to attract the higher range of our male target audience.

Previous film ratings.

Twilight. This was rated a 12. this rating let them target younger audiences and involve less action of most other films in this sub genre and more character building. this rating is too low for our film ideas and target demographic.

Blade. This was rated a 18 it involved much more gore and less character building than what we aim for however shows a trend of male audiences liking films with more action. we tried to cater for this.

Underworld. This was rated a 15 this is much more like what we aimed for and still contained large amounts of action and character building to please our wide target audience.

30 days of night. This was rated a 18 and involved huge amounts of gore. we did not plan to follow this style.

Let the right one in. This was rated a 15 and also showed younger people as vampires.