Media institution - Jake

Here is the movie poster I created, I think it's a bit too cluttered but the vital points of a poster are there, the tag line, the title, the date, the technical information at the bottom and the age of the film. My aim for the poster was to be quite gritty, like the desire for the film, this way people won't get confused looking at the poster, expecting to see hollywood budgets. The tag line needed to describe the film, which I think it does quite well: "The prey must become the predator." It's imperative, the prey isn't going to maybe become the prey, they know he will. They know at some point in the film, there will be a role reversal, the anticipation for this will hopefully help add to the tension.

The date for release will be June 13th, I feel this is a good date as it will be in the cinemas for the summer holidays so the target audience will have more time to go and watch it. Alternatively, I might have the release date as the 25th of November, this way we can try and release it for christmas, going against the usual four month period, and we can showcase it at Bang! A local short film festival that is over 23rd to 25th of November, this film festival gains a large following each year and reviewers review the latest short films, this will hopefully get assistance from film reviewers and gain something of a following.

The advertising we do will probably be done via posters and social networking sites, such as facebook as this is quite easily done and low cost. If we were to go with a larger distributor we would probably have TV adverts, internet adverts and billboards but I like the feeling of being a small film and so the advertising will probably be quite minimalist at first. We would hope to gain more of a word of mouth advertising, hopefully with the help of a cult following.

If we were to go with a major distributor I would have Warner Bros as they have a good track record with successful advertising, for instance the Sherlock Holmes: A game of shadows advertising in the baker street tube station, this is good advertising as not only did the many people who travel on the tube daily, it also gained news coverage which is good national advertising that creates itself. Another thing is, the larger the distributor, then the more cinemas the film can get into, so we can have a more saturated release.



An independent company I would choose would be Fantastic Films, using Fantastic Films to distribute the film would allow for a much more cinema screen releases than we would be able to do without a distributor.