Addressing our audience.

In order to properly address the likes and dislikes of our selected target audience we decided to research into multiple films as well as their ratings and user thoughts using the IMBD website. you can see this research as part of our planning, we did the 5 films:
Blade(18)
Underworld (15)
Dracula(1992) (18)
Twilight (12A)
30 days of night (18)
As we can see over half of these films were an 18 rating however we felt that our audience was more of a mix between that of Underworld (15) and Twilight (12A), this is due to them being more restrained in the violence and gore, even though Underworld includes a lot of this it does not go over the top like some other films.
We also saw that Twilight had a vastly different gender mix than the other films. Underworld was the second film we targeted and we also saw that that had a much better ratio of female to male viewers even though it was still heavily in the favor of the male audiences.

We planned to Immediately engage our audience by starting with the initial event that caused our protagonist to become a vampire, this involves a tension building sequence followed by a short chase as the vampire catches the main character. we wanted it to appear that the character was in danger but not reveal too much about the vampires at the start so we only had short shots of the vampire in an outfit that was deliberately stopping the audience from seeing any identifying features. By starting with initial action we hoped to engage the audience in the film and grab their attention, this then goes on to wondering who the victim is and starting to get involved with their story and characters.
We decided for our main character to be a quite normal boy of the targeted age group, this was because having a character similar to the target audience made them easier to be understood by the audience and makes it easier for the audience to quickly engage them, this is also the reasoning behind the fairly plain costume for this character. Because throughout the entire sub-genre there is a clear male viewership trend having the main character as a male makes it much more relatable to the majority of the audience.

Our title sequence was designed to bring up questions as to who these missing people were and to who the killers are. By also having pictures of churches along with shots of blood this introduces the idea that nowhere is safe as churches are meant to be safe, it is also helped that old churches are often found to be creepy by many people. Unfortunately the screen with the institutional information was not polished enough and so ended up looking unprofessional and the font seemed to obvious for our film, if i was to redo the project i would allocate more time to polishing this aspect of our film.
The idea behind our music was to compliment our piece. the fast and slow parts along with moments of relative quiet and noise was meant to mimic and increase the effect of the film. I do not fee that this was achieved throughout the piece and in places it becomes more like an action piece not a horror as well as being too dominant.

We handed out surveys to people within our target audience and then showed them our film. From their feed back we can tell what they liked about our piece and what we need to target for improvement.
We got some positive and negative feedback. People liked the suspention created and the fast pace however they thought more camera angles could have been used and that it could have been more intense.