The audience for our film - Jake

It's important for films to have a target audience for a film, because that way there will be a definite audience for the film. Not only this but it also gives the film some direction and helps it to define itself as a certain type of film. For example, a film that is targeted at fans of lots of blood and large production values might not be drawn want to watch a low budget, subtle film.

We were aiming our film to be at young horror/supernatural fans. I have looked at five films that influenced us in the imagining and creating of the film. The films Fright Night, Let Me In, Lost Boys and the TV program Being Human are all fifteen certificates, whilst the fifth film we looked at, Underworld, was an eighteen. Looking at the BBFC guidelines on certification, our film fits quite neatly in the fifteen classification.

The BBFC demands that the film doesn't endorse discrimination, which our film doesn't. The film mustn't encourage or promote drug use, our film has the vampires crave the blood like drugs but it shows the problems of being a vampire so will likely discourage vampirisim. The film is allowed to have horror as long as it's not sadistic or sexualised, which our film isn't. The film is allowed to show dangerous behaviour as long as it doesn't dwell on anything that could be copied, so that's okay. In terms of language, there can be use of strong language as long as it suits the context, and it won't be used in aggression or repeated. Their won't be any nudity or sex. Violence is acceptable but can't be sexualised or sadistic, it also can't dwell on the pain of the victim. So, the film suits a fifteen category quite neatly.

I think that our target audience would be british teens who enjoy vampire films.

The target audience was targeted by using teenagers as the actors, this increases the connection between audience and actor, making the audience be able to relate more. We chose an alleyway, this conforms to the conventions because it's tight, confined and claustrophobic, it feels scary as there are only two ways you can go, this adds to the fear of the scene.

We did some surveys and found that 17 year old males were more likely to watch the film. We got feedback that said the shots built tension well but could have used a better variety of angles. They said they enjoyed the quick pace and the continuity was good for most of the film. The mise-en-scene was okay but could've been better. The feedback pointed out that the film doesn't really represent any social groups. The survey said that the film would be best suited for males who were 16-25. 50% of the surveyed said they would continue watching the film as they want to see what happens next. Some of the main criticism was because the film isn't obviously a vampire film. Also, the chase scene could've been tenser as it seemed like an action film. Overall we got an average of 40 out 60 from the surveys.