The text is written in a very clear and large font, there is no ambiguity as to which company this belongs to as the text is large and well spaced this is an advantage as the company's logo is only shown for a limited time and so it makes it easy to understand and read for all members of society.
The colour scheme is heavily dependent on the film in question and what would fit within the genre and style. however the general scheme is a gold or silver colour on a black background, this is most common however it is not always the case. These bold colours are eye catching and draw you to the logo while the black background gives a sense of professionalism while maintaining the viewers attention on the important information in the logo.
The companys celtic symbol is a simple and memorable logo that can be instantly recognised as Legendary pictures. the icon itself also has its own meaning as it is a celtic symbol dating back to 5000 BC. The use of a pre established symbol that has deep meaning and connection to eternity, unity and strength. the simplicity of the symbol is once again good as it helps the viewer to remember it and not be forgettable by being too complex but too boring by being very simple.
by using a symbol that has remained unchanges for a long time builds up brand recognition it is helped by the simpliciy yet unique nature of the symbol that is eisily remembered. Ever since the company was started in 2004 the logo has remained the same with slight variations between films to fit in to the setting.
This was used for the film 300. it is quite stylised and uses a stone look to seem old, this fits in to the films style.
This Logo was used in the film watchmen it is a dark and depressing logo on a stormy cloud background this helps add to the dark and depressing atmosphere along with the gritty aesthetic.
No comments:
Post a Comment